Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
John Medina (Author)
(292)

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Behavioral Sciences

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain ruleAwhat scientists know for sure about how our brains workAand then offers transformative ideas for our daily lives.

• Rank: #2 in eBooks
• Published on: 2010-07-06
• Released on: 2010-07-06
• Format: Kindle eBook
• Number of items: 1

What Makes Your Brain Happy and Why You Should Do the Opposite

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What Makes Your Brain Happy and Why You Should Do the Opposite
by David DiSalvo
(37)

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Behavioral Sciences

Foreword by Wray Herbert
Author of On Second Thought: Outsmarting Your Mind's Hardwired Habits
Former editor in chief of Psychology Today
Regular contributor to Science, Scientific American, and Science News

Why do we routinely choose options that don't meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we're right even when evidence contradicts us?

In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics—as well as interviews with many of the top thinkers in psychology and neuroscience today.

From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, DiSalvo argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

• Rank: #8719 in Books
• Published on: 2011-11-22
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .94" w x 5.98" l, .97 pounds
• Binding: Paperback
• 280 pages

Incognito: The Secret Lives of the Brain

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Incognito: The Secret Lives of the Brain
by David Eagleman
(180)

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Behavioral Sciences

If the conscious mind--the part you consider to be you--is just the tip of the iceberg, what is the rest doing?
 
In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate its surprising mysteries. Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Is there a true Mel Gibson? How is your brain like a conflicted democracy engaged in civil war? What do Odysseus and the subprime mortgage meltdown have in common? Why are people whose names begin with J more like to marry other people whose names begin with J? And why is it so difficult to keep a secret?
 
Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.

• Rank: #1775 in Books
• Published on: 2012-05-15
• Released on: 2012-05-15
• Original language: English
• Number of items: 1
• Dimensions: 7.97" h x .64" w x 5.16" l, .63 pounds
• Binding: Paperback
• 304 pages