Learning Fifth Edition

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Learning Fifth Edition
by A. Charles Catania

2 Used! | New! from $88.95 (as of 01/29/2013 00:49 PST)

Behavioral Sciences

Emphasizing research findings and basic concepts, the Interim (5th) Edition surveys the major areas in the psychology of learning from a consistent behavioral point of view. As in previous editions, Learning explores the continuities between human learning and the learning of other animals. The book organizes the phenomena of learning in a systematic way, moving from Behavior Without Learning (evolution) to Learning Without Words (basics in nonhuman behavior and learning) to Learning With Words (human learning and memory). The 5th Edition includes etymological notes at the beginning of each chapter. These capsule word histories are important reminders of how easily our language changes. The glossary summarizes the major terminology of the field and may provide a convenient organizer for the reader.

• Rank: #27776 in Books
• Published on: 2013
• Binding: Hardcover

The Victory Lab: The Secret Science of Winning Campaigns

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The Victory Lab: The Secret Science of Winning Campaigns
by Sasha Issenberg
(55)

New!: $26.00 $16.46 (as of 01/09/2013 03:47 PST)
56 Used! | New! from $13.10 (as of 01/09/2013 03:47 PST)

Behavioral Sciences

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. 

• Rank: #6223 in Books
• Published on: 2012-09-11
• Released on: 2012-09-11
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.22" w x 6.14" l, 1.29 pounds
• Binding: Hardcover
• 368 pages